I walked into Bloomingdales in So
ho yesterday and ask for directions to the Prescriptives cosmetic counter.
“I’m sorry ma’am, they’ve gone out of business”
“They’ve what? They’re gone?”
Shocked I began to think lovingly about the barely
there amount of Royale Radiance 02 press powder left in my purse.
“Yes, they went out of business recently, can I help you find something?”
Blinking in disbelief, I draw my empty compact out, make a pouty-face like a 5 year old, and say;
“The press powder that is the perfect color for my skin is gone!”
My eyes look longingly at the sales associate in a cry for help.
We then spend the next 45minutes utilizing a Q-tip burnished with the color running from counter to counter to find
a suitable match.
The situation, to men, might sound ridiculous. But to another woman – well, she understands that when you find something you like it’s really hard to break your loyalty and go elsewhere. Plus, why take the risk
? Or…..don’t we?
I’d recently heard marketing guru Eben Pagan say that we’re a “snacking” society. We sample a little from here, a little from there and move from one thing to another rather quickly. We “snack” our way from product to product or service to service with very little loyalty and a “what’s new, bright and shiny now” mentality. Brilliant analogy!
It made me wondering if this “snacking” mentality caused the demise of Prescriptives and many other businesses. After all, there really is nothing wrong with their packaging, product, customer service etc as far as I can see. I am a really tough retail shopper – so I am speaking purely from my own experience and that of friends who also stroll the many lanes of cosmetics in large departments stores too.
I teach others about the importance of relationships; trust and loyalty within those relationships are keys to success in business.
But now, I ask you to consider if these are the things
you think about when you make a buying decision.
There’s nothing wrong with doing your research and trying many things until you find what you like. Then the question becomes, once you find something you DO like: Do you have a brand loyalty or do you continue to “snack” on the next best, latest and greatest thing?
In this season of giving I ask you to consider supporting the businesses and services that have done right by you in the past. Stop searching for the next best thing and enjoy that which you know and trust. Which includes the people who service you.
In case you were wondering: I’ve contacted Prescriptives. They will now be an online outlet only (www.Prescriptives.com) featuring their best selling items. Unfortunately Royale Radiance 02 is not one of them. I did manage to find a great match, Giorgio Armani Sheer Blush 03, with the help of a delightful sales associate named JR. Who, by the way, gave me such great service that he will now be my go-to guy when I buy cosmetics again. When you visit the Bloomingdales Soho s tore be sure
to ask for him!
Maria Gamb (http://www.MariaGamb.com/ ) is an author, speaker and business leadership mentor. Her first book ever “Healing the Corporate World” (http://www.HealingTheCorporateWorld.com/) launched on Amazon Oct 12th, 2010 broke into the Top10 Bestsellers in Business/Leadership joining the ranks of the highly influential all boys club of authors such as Jim Collins, Daniel Pink and Carmine Gallo. http://www.HealingTheCorporateWorld.com/
Our GIFT to you today is instant access to a 3-part series “Pathways to Success” w/ the amazing Greg S. Reid and Ernest Chu on the power of persistence and understanding your real currency in the world. Get ready to be inspired!
Enjoy! And join us in creating a MOVEMENT in ALL business
Enjoy! And join us in creating a MOVEMENT in ALL businesses today http://www.mariagamb.com/AudioFreebie.html